Starbucks announced its first collaboration with Malaysian
designer Rico Rinaldi to offer a curated collection of exclusive
merchandise to celebrate Merdeka. Designed exclusively for Starbucks
Malaysia and available only for a limited time, the 2018 Rico Rinaldi x
Starbucks® Designer Collection will be offered at Starbucks stores
throughout Malaysia.
The merchandise draws inspiration
from three endangered animals representing the elements of nature –
Forest, Sea and Air in the form of a Harimau (Tiger), a Penyu (Turtle)
and a Kenyalang (Hornbill). Bold colors that are reminiscent of
Malaysia’s heritage, flag and the diverse flora and fauna help round out
the designs.
“Designing this collection, I was inspired by Malaysia’s rich nature.
I am thankful for Starbucks for this unique opportunity to commemorate
our 61st National Day, and I hope my fans and Starbucks customers alike
will enjoy the collection,” says Rico Rinaldi, a well-known fashion
designer in Malaysia for his nature-inspired collections and colorful
floral prints.
As design enthusiasts, Starbucks has a
history of innovative partnerships with fashion’s elite. Over the years,
Starbucks has collaborated with Anna Sui, Vivienne Tam, Paul & Joe
to bring designer products to customers in stores. However, the Rico
Rinaldi + Starbucks® collection is the first Malaysian collaboration and
is exclusive to Malaysia. Through this exclusive designer collection,
Starbucks hopes to bring the unique cultural experiences of Malaysia to
its customers.
“We are excited to be introducing this
collection, the first Starbucks partnership with a Malaysian designer to
inspire and delight our customers as they express their love for
Malaysia,” said Sydney Quays, Chief Executive Officer of Berjaya Food
Berhad and Managing Director of Starbucks Malaysia and Brunei.
“The designs that Rico shared with us celebrates a very important part
of Malaysia, and we are thrilled to be able to share that message
through our merchandise for Merdeka this year.
The Rico Rinaldi + Starbucks® collection includes the following pieces:
*
Rico Rinaldi + Starbucks® Double Walled Mug (12 fl oz) – A ceramic mug
with painted ceramic lid and gold detailing on the rim.
* Rico Rinaldi + Starbucks® Thermos Tumbler (20 fl oz) – Thermos stainless steel tumbler with spill proof lid.
Exclusive
to Malaysia, the
Rico Rinaldi + Starbucks® collection includes a set of
Double Walled Mugs and Thermos Tumblers in three different designs. The
Double Walled Mugs are priced at RM150 each, while the Thermos Tumblers
are priced at RM168 each.
For those looking to own all-three designs of
the Double Walled Mugs, can purchase them in a bundle price of RM450 or
RM480 for all-three designs of the Thermos Tumblers.
This collection will be available from
31 August 2018 onwards at all Starbucks stores across Malaysia, while stocks last.
For more information, please visit the Starbucks Malaysia’s website at www.starbucks.com.my.
About Berjaya Starbucks Coffee Company Sdn Bhd
Berjaya
Starbucks Coffee Company Sdn Bhd is wholly owned by Berjaya Group Berhad
and a licensee of Starbucks Coffee International. The company operates
Starbucks retail locations throughout Malaysia and is committed to
offering the world’s finest coffee while enriching Malaysians’ lives one
cup at a time. Starbucks Malaysia is also proudly recognized as the
‘Best Premium Roasted Coffee’ and ‘Best Specialty Coffee Chain’ at the
Asia Halal Brand Awards (AHBA) 2017. In 2014, Starbucks Malaysia has
been awarded with the HR Best Practices Gold Award in the Malaysia Human
Resources Award 2014 - organized by the Malaysia Institute of Human
Resources Management (MIHRM). Starbucks Malaysia has been named as
Malaysia’s best employer at the Aon Hewitt Best Employers- Malaysia 2015
Awards, receiving the title - ‘Best of the Best’. Aon Hewitt Best
Employers Award is deemed to be one of the most prestigious
awards in recognizing companies with high employee engagement,
compelling employer brand, effective leadership and high performance
culture. In 2017, Starbucks Malaysia was recognized in the Restaurant
and Fast Food category at the Putra Brand Awards. For more information,
please visit the official site at www.starbucks.com.my or check out our
Facebook page at http://www.facebook.com/StarbucksMalaysia/ and through
the Starbucks Newsroom.
About Starbucks
Since
1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the
globe, the company is the premier roaster and retailer of specialty
coffee in the world. Through our unwavering commitment to excellence and
our guiding principles, we bring the unique Starbucks Experience to
life for every customer through every cup. To share in the experience
please visit us in our stores, online at Starbucks.com and through the
Starbucks Newsroom.
About Rico Rinaldi
Rico
Rinaldi is an award-winning fashion designer who was nominated for Best
Bridal Gown in 1st International Bridal Awards 2017 by Elle Spose. The
renowned bridal gown designer was crowned Best Lifestyle Designer 2008
by Limkokwing University of Creative Technology. On top of that, Rico
Rinaldi was named the top three for the ASIA Young Designers to Watch in
2010 by Tongue in Chic Annual Styles Award.
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