#imBAXinAction, Are You? Antabax urges nation to get back in action

COVID-19 pandemic is undoubtedly tough and unprecedented for Malaysians, and the accompanying lockdowns cause many employers to shut down their businesses or individuals to lose jobs.

Globally, the first line of defence for communicable diseases, is to practise good hygiene habits by washing hands frequently, and sanitizing with an alcohol-based hand sanitizer. 

In light of this, Antabax, Malaysia’s number one Halal anti-bacterial personal care brand, introduces #imBAXinAction campaign, short for “I am Back In Action” which aims to rally the nation to come back together in the new normal, stronger.

 

Antabax collaborates with KPJ Healthcare in its #imBAXinAction campaign. The public coming for the vaccination programme at KPJ will receive the Antabax Hand Sanitizer Spray.

“Before the pandemic, Antabax has been actively working with Ministry of Health and private education institutions to educate public on the importance of hand hygiene, through the many years of campaigns such as “Tangan Bersih, Hidup Sihat”, where we are proud to have shown more than two million Malaysians on the correct ways of hand washing.  And when the COVID-19 became a pandemic, hand hygiene becomes more important than ever.  We have seen rising demand of hand washing and hand sanitizing products over the past one and a half years”, says Fiona Huang, Senior Product Manager of Antabax.

 #imBAXinAction campaign will see a series of activations to provide Malaysians the confidence and protection to get back in action under the new normal, by abiding to the Standard Operating Procedures (SOP) as outlined by the authorities. The campaign will be featuring Malaysia’s home-grown hijab rapper, Noor Ayu Fatini, better known as Bunga, with her interactive engagement through arts and music, educating public on the importance of practising SOP. 

As part of the brand efforts to protect the nation, #imBAXinAction will also be supporting the National COVID-19 Immunisation Programme, the largest in the history of our country, through the distribution of Antabax Hand Sanitizer Spray to the public after their vaccinations.  The brand will be collaborating with Malaysia’s leading provider of private healthcare services, KPJ Healthcare Berhad (“KPJ” or “the Group”) in supporting this initiative. The distribution is taking place at four (4) of the Group’s specialist hospitals, namely KPJ Tawakkal KL, KPJ Selangor, KPJ Ampang Puteri and KPJ Damansara from June 23, 2021 onwards.  Similarly, the hand sanitizer spray will also be made available to Sunway Putra Mall for public who receive their vaccination at the nearby Putra World Trade Centre (PWTC), KL.

 

 

“We are honoured to be able to collaborate with multiple parties for this campaign, in contributing to our country.  With the sponsorship of Antabax products, we aim to continue touching thousands of lives and millions in livelihoods during this challenging time”, adds Fiona. Commenting on the collaboration, KPJ Healthcare’s Chief Corporate Officer, Puan Ariesza Noor said, “We are moving in high gear, supporting the Government’s efforts to safeguard the health of Malaysians especially through COVID-19 screening and vaccination. Our collaboration with Antabax complements the Group’s initiatives.  KPJ runs Pusat Pemberian Vaksin (PPV) located at the Group’s hospitals, as well as participates in the PPV Mega at Kuala Lumpur Convention Centre (KL Convec). We are positive about our collaboration with Antabax and are committed to the same goals of safeguarding the health of Malaysians.”

 In addition to the brand support on the vaccination initiative, there will be also be a host of social media contests rewarding fans with Shopee vouchers throughout the campaign period.  Be part of #imBAXinAction and find out more on the latest campaigns and initiatives by visiting Antabax official Facebook or Instagram page.

#imBAXinAction -Tips to Keep Yourself Protected: 

1. Wash hands frequently –with soap and water for at least 20 seconds or use hand sanitizer
2. Wear a mask – that fits snugly over the face, covering your nose, mouth as well as chin with the coloured side of the mask to face outside
3. Get vaccinated – to reduce the risk of being infected
4. Practice social distancing – maintain at least 1-metre distance between yourself and others

 

About Antabax

Antabax, established in 2004, is a leading Malaysian anti-bacterial personal care brand. Specially formulated with Derma Protect Technology, its products contain Micro Moisture

Serum with skin vitamins, leaving skin smoother and healthier while keeping one protected from infection causing germs.  The products are dermatologically tested, in which the range includes shower cream, hand soap, bar soap, hand sanitizer and cleansing wipes in a series of contemporary fragrances to suit every mood.

 

The award-winning halal certified brand is also known for its commitment and care towards building more active and hygienic communities.  Fuelled by innovation, Antabax’s vision is to make quality health and hygiene products within the reach of all, building good habits that will last a lifetime.

 

Over the past years, Antabax has worked closely with the Ministry of Health and private education institutions on hygiene related campaigns.  Antabax has hosted campaigns, believed to be among the largest public-private hand hygiene campaigns ever taken in the nation with the purpose of reducing hand-borne communicable diseases and preparing the nation ahead of possible epidemics.

 

Antabax is also recognized and acknowledged among consumers and the industry, receiving a slew of awards and accolades, such as The BrandLaureate, The Star Outstanding Business Award, Sin Chew Business Excellence Award, Asia Responsible Entrepreneurship Award, Watsons HWB Awards, among others.

 

Continue reading...

Antabax Nature Now with Tea Tree and Peppermint Oil, For Cleaner Skin, Naturally‏

The weather is so hot lately, we need to drink more water and stay away from the heat. Loving family members and also care about my loved ones, talking of family members do you know about the new Antabax range? the well-loved Antabax Antibacterial Nature range is now more protective of your skin, and the cleanliness of your loved ones, with the added benefits of Tea-Tree and Peppermint Oil.

Research studies show that Tea-Tree Oil has antimicrobial, antibacterial and antifungal properties. It is proven as a solution for skin that is prone to breakouts and acne, while having strong antibacterial properties to kill germs effectively.


Peppermint Oil contains menthol, which has a cooling and soothing effect on skin. It nourishes dull skin and improves the texture of oily or greasy skin. Peppermint oil is shown to invigorate after a long day.

 With Antabax Derma Protect System for 24-hour antibacterial protection, and Micro Moisture Serum that contains skin vitamins for moisturising, each shower leaves your skin protected against 99.9% of germs, yet soft, smooth and well nourished.


Dermatologically tested to be gentle on skin, its formulation comes with additional essences and special ingredients, including the anti-oxidant properties of Vitamin C and E, as well as the rejuvenating effects of essential Vitamin B (B3, B5 & B6).


Antabax Nature is ideal for those with active lifestyles who need the assurance of all-day antibacterial protection that does not dry out their skin. It is powered by Tea Tree Oil and Peppermint Oil, that are known to help in reducing minor skin conditions such as acne, dullness and oily skin, naturally. Stay active with cleaner, clearer skin with Antabax Nature.

 The uplifting effect of the Antabax Nature range is evident from the gentle lather with the green fragrance of eucalyptus, and an ozonic accord that creates a refreshing burst to start the morning, or end the day.

Nice products for my family siblings to use as they are looking for products that give them cooling and soothing at the same time.

 The fragrance is fresh but never overwhelming, and is suitable for both men and women.

The products are certified ‘Halal’, giving Muslim users full confidence in using them. Antabax ‘Perlindungan Tanpa Was-Was’.


The Antabax Nature with Tea Tree Oil and Peppermint Oil range retails at:-
* 250ml for RM 6.10
* 975ml for RM 14.15
* 550ml for RM 8.15
* Packet of bar soaps (Buy 3 Free 1) 120 g for RM5.60
* Packet of bar soaps (Buy 3 Free 1) 85g for RM4.05


To know update on the products, you can check out Antabax at www.facebook.com/NewAntabax.

Continue reading...

Antabax, Giant and Guardian Launch Shared Health, Shared Hope Campaign in Support of WAO

Antabax, Giant and Guardian Launch ‘Shared Health, Shared Hope’ Campaign In Support of Women’s Aid Organisation (WAO) 5% Percent of Antabax Sales in Giant and Guardian Outlets Over Two Months Channeled to WAO’s Refuge and Child Care Centre

Thank you Ning Baizura!, (from L to R) Ning Baizura, Group Product Manager, Household & Personal Care, Marketing Division of Lam Soon Edible Oils Sdn Bhd, Ms Angeline Sim during the handing over token of appreciation ceremony to Ning Baizura.

Antabax, a trusted and innovative antibacterial personal care range, leading retailer Giant and Malaysia’s largest pharmacy, health and beauty retail, Guardian are collaborating on the “Shared Health, Shared Hope” (“Kesihatan Dikongsi, Harapan Diberi”) fundraising campaign in support of Women’s Aid Organisation (WAO).


The campaign that will run from June 1, 2015 to July 31, 2015 will see 5% of sales from the entire Antabax antibacterial personal care range from all Giant and Guardian outlets nationwide channeled to WAO in support of its Refuge and Child Care Centre.


WAO, which was founded in 1982, aims to create a society that is free of violence against women. WAO provides emotional, social and material support for survivors of domestic violence; strengthens the capacity of women that have been abused to manage themselves by providing temporary refuge services; and creates awareness on issues of violence against women.


Often forgotten are the children who may be traumatized, threatened and unable to cope with the violence within their families.


For these children, home is not a refuge. Their exposure to domestic violence can have a powerful and profound impact on their lives and hopes for the future. Studies show that children who witness domestic violence are more likely to be affected by violence as adults, either as victims or perpetrators1.

WAO’s Executive Director, Ms Sumitra Visvanathan, Ning Baizura, Group Product Manager, Household & Personal Care, Marketing Division of Lam Soon Edible Oils Sdn Bhd, Ms Angeline Sim, Senior Category Manager, Merchandising-Health & Beauty of GCH Retail (M) Sdn Bhd, Ms Ellen Wong Ching May. 

According to Ms Angeline Sim, Group Product Manager, Household & Personal Care, Marketing Division of Lam Soon Edible Oils Sdn Bhd, the brand is actively working with different organizations to bring about positive change and better outcomes for those in need. As a family focused brand, Antabax is invested in helping children, women and men in terms of physical, emotional and social health towards building a healthier and stronger nation.

“Charity fundraising is a an annual event for Antabax, and as we enter into Ramadan and the festive Aidilfitri season we want consumers to think about those who need their assistance to start afresh and to have access to the same benefits that many of us take for granted. For those women and children who have sought help from WAO to break out of the cycle of violence, Antabax working with Giant and Guardian, would like to be able to lend a hand in their time of need through the support of our users. Ideally we would want families who are breaking out of the cycle of violence to have a happy and safe environment to celebrate the festive season, and a base to start their new lives,” she said.


Ms Ellen Wong Ching May, Senior Category Manager, Merchandising-Health & Beauty of GCH Retail (M) Sdn Bhd said, “Giant is proud to continue our successful collaboration with Antabax for the fifth successive year, by bringing the strength of our strategic network of stores to help raise funds for WAO. All our 129 stores across Malaysia will be participating in this program,” she said.

 WAO’s Executive Director, Ms Sumitra Visvanathan, Senior Category Manager, Merchandising-Health & Beauty of GCH Retail (M) Sdn Bhd, Ms Ellen Wong Ching May, Group Product Manager, Household & Personal Care, Marketing Division of Lam Soon Edible Oils Sdn Bhd, Ms Angeline Sim.

WAO’s Executive Director, Ms Sumitra Visvanathan said that WAO through Refuge and Child Care Centre, offers an important service for women and children who need refuge and as they make the decision to break the cycle of violence. The Refuge and Child Care Centre is the base for a few hundred women and children every year as they rebuild their lives.


Currently, The Refuge and Child Care Centre provide shelters an average of 100 women and 120 children every year. The Refuge occupies a space of approximately 12,000 square feet, and has five bedrooms, six bathrooms, a kitchen, an administration office and a storeroom.


“We require a minimum of RM1.2million annually for our programs, and much of this comes from corporate and individual donors. We have been blessed with committed donors over the years. Antabax and Giant are supporting us for the second time and we welcome them again to the list of women-friendly organisations that support us,” Ms Visvanathan said.


Also present at the launch is songstress Ning Baizura that lending her beautiful and powerful voice to the audience.


“Children who are exposed to violence at home need trusted adults to turn to for help and comfort, and services that will help them cope with their experience. WAO is capable is giving the children the safety and help they need to have a better future in life. I hope more people will support this campaign because the women and children we help are somebody’s daughters, somebody’s sisters, somebody’s mothers, and somebody’s friends. Let us make them somebody special through our gift of hope,” said Ning Baizura.


To support WAO, drop by any Giant or Guardian outlet and purchase any Antabax product. To find out more about the Antabax Shared Health, Shared Hope charity fundraising, please visit www.facebook.com/NewAntabax.

Continue reading...