It's month of May, it's Mother's day too in this month and also festive season soon. As the festive season is approaching, 11street Malaysia has partnered
up with Pentoli, a premium cookware brand that is inspired by Italian
designs both classic and contemporary to bring in high quality cookware
to 11street’s platform. This partnership signifies the ongoing efforts
to enhance the product variety on 11street to cater to the wants and
needs of the consumers.
Through this partnership with
Pentoli, 11street will take a much closer step in becoming a more
holistic online shopping platform as well as enhancing the consumers
shopping experience.
Bruce Lim, Vice President of
Merchandising at 11street said during the media event: “I believe that
people has always sourced for items with good quality, and hence our
partnership with Pentoli will allow customers to buy top-notch and safe
cookware from 11street platform. Both brands will work closely to
provide products and services that will benefit our shoppers, while we
work hand-in-hand to prosper together.”
Pentoli’s factory is one of the factories outside Japan to receive
the SG (CH-IH) certification and it is qualified to produce
Induction-compatible stainless-steel cookware. That means every single
raw materials and production of Pentoli cookware is controlled, ensuring
the brand reliability and consistency.
With the unique
and innovative Pentoli’s Smart-Forming Technology, a variable wall of
thickness is formed while optimising body weight and heat distribution
of the cookware. This ensures faster cooking time and lesser energy
consumption. As a result, foods are cooked in a much less hazardous to
health method. With this, consumers will have one less worry on their
mind and can focus on things that matters most; creating precious
memories with their loved ones during festive season.
Presenting
at the same event, Khoo Chee Kong, Managing Director of Pentoli said:
“At Pentoli, we believe in constantly innovating our products in order
to provide our customers with an exceptional cooking experience. We are
very grateful to be able to work with 11street, it will definitely help
us reach a wider audience in Malaysia and we have the utmost confidence
that both brands will benefit from the partnership.”
In
conjunction with the partnership, Dato’ Fazley Yaakob, MasterChef
Celebrity Malaysia will be the official Chef Consultant for Pentoli’s
Ramadan and Hari Raya campaign. Dato’ Fazley Yaakob performed a cooking
demo featuring two of his favourite Ramadan dishes, which are ‘Smoked
Meat with Fiery Chilli and Green Starfruit’ and ‘Caramelised Bananas
with Gula Melaka Butterscotch Sauce’ in conjunction with the upcoming
festive period.
Pentoli Multi-ply Stainless Steel 8L Pressure Cooker
Equipped
with Interlock System Mechanism, Pressure Indicator Safety Valve and
Extra Safety Valve features, Pentoli promises users a safe cooking
experience. Other than that, steam is trapped in an airtight pot which
subsequently raises the pressure and boiling point, thus speeding up the
cooking process.
Pentoli Multi-ply Stainless Steel 38cm Flat Bottom Wok with Cover
Besides
lightweight feature, it comes with Quality Bakelite Handle with
excellent insulation and heat-resistance. The Intelligent Air Valve
gives user total cooking control by retaining and releasing steam.
In
conjunction with 11street Ramadan campaign, which will be taking place
from today till 15th June 2018, Pentoli will be offering its cookware
promotion at up to 78% discounts on 11street. To top it up, a Pentoli
28cm frying pan will be given out free for customers who make purchase
of the key Pentoli Hero cookware. For an added convenience, customer
will be able to opt for an installment plan for up to 36 months during
the period.
For more details, please visit
http://www.11street.my/store/pentoli
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