HABIB celebrated the world’s eternal love affair with diamonds on 8 April 2015 with the launch of its annual Diamond Fest campaign at the DoubleTree by Hilton, Kuala Lumpur in honour of diamonds being the birthstone for the month of April.
The much anticipated calendar activity for HABIB was exceptionally magical as it was launched in a fairytale-like setting in line with HABIB’s Diamond Fest 2015 fairytale theme that carries the classic tagline “Happily Ever After”. This fairytale concept acknowledges diamonds as a timeless object of desire and that is portrayed by many as one that lasts forever. The tagline “Happily Ever After” also coincides with HABIB’s brand promise of investing in happiness, and its own tagline, “The Gift of Happiness”.
Dato' Sri Meer Habib striking a pose with the HABIB Princesses.
With stunning cuts, dazzling clarity and brilliant color, it is little wonder why all around the world, the diamond is every woman’s fantasy come to life. The folks of the fairytale world seem to be no exception, as the illustrated visual of this year’s Diamond Fest campaign tells a story of a princess in search of love, and the quest of Prince Charming to win her heart. With the two lovers finally united in a diamond studded palace, it is the perfect ending for every fairytale.
HABIB Princesses dazzling the crowd with their glittering array of jewels during the Fashion Show at the 2015 Diamond Fest launch.
HABIB has built a trusted reputation here in Malaysia with 57 years of experience in the jewellery industry by offering world-class designs and craftsmanship at value for money prices. As the only jeweller in Malaysia to honour the Queen of Gems for the entire month of April, the nation’s premier home-grown jeweller is set to awe and inspire with displays of new distinctive collections, exquisite pieces as well as by sharing knowledge on diamonds with customers to enable them to make the right choices when purchasing diamond jewellery.
Dato' Sri Meer Habib, Managing Director of HABIB officially launches the HABIB 2015 Diamond Fest
Dato’ Sri Meer Habib, Managing Director of HABIB, said, “Diamond Fest is something HABIB has been having for the past 16 years and it is something we are proud of. Each year, we come up with a different theme and this year we decided to go with a theme which focused on happiness which is a part of our new tagline, “The Gift of Happiness”.”
HABIB Princesses dazzling the crowd with their glittering array of jewels during the Fashion Show at the 2015 Diamond Fest launch.
Collections featured during the fashion show included the Bloom ‘Diamond’ Collection, which is the latest design from HABIB’s stackable ring collection and the HABIB ‘Enchanted’ diamond bangle and ring set, a new collection inspired by the illustration of magical waves in fairy tales. ‘Hearts On Fire, - The world’s most perfectly cut diamond’ which is exclusively distributed at HABIB also made a stunning debut with its latest Aerial collection. The jewellery showcase which was most definitely a show stopper dazzled the crowd with its display of diamond jewellery.
Local celebrities who were a part of this dazzling affair were Deborah Henry, Sheila Rusly, Siti Saleha, Yasmin Hani, Adeline Tsen, Harris Baba, Ryzal Jaafar, Dato’ Aznil Haji Nawawi, Fizz Fairus, Miera Liyana, Christina Suzanne and Dynaz Mokhtar graced the campaign launch with such elegance.
HABIB Princesses dazzling the crowd with their glittering array of jewels during the Fashion Show at the 2015 Diamond Fest launch.
Celebrities present were also adorning various diamond jewellery collections by HABIB and Hearts On Fire.
Shining elegance: princess in HABIB's Diamond and Pearl tiara, exclusive diamond set of matching necklace, ring and earrings, as well as an exclusive diamond bracelet.
“At HABIB, when one purchases a diamond jewellery be it a ring or a simple earring, it is bound to make the person receiving the gift very happy and we would like to be a part of that moment. We do hope our annual event would help shed some light on the many queries one would have when buying a diamond. Be it for investment or as an adornment, we want to share the knowledge that we have on diamonds with our customers and consult them on the decisions that are necessary when buying diamonds,” Dato’ Sri said.
A Princess dressed in the Hearts on Fire collection.
HABIB’s Diamond Fest from April 1 till 30, 2015 offers a wide range of diamond jewellery with discounts of up to 70% off on diamond jewellery, certificated diamond at the lowest price in town and with a minimum purchase of RM500 of any jewellery, customers can get a piece of pearl bracelet at RM38.
Don’t miss the chance to experience the magical fairy tale of HABIB’s Diamond Fest this April. For more information, visit www.habibjewels.com.
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