#ShopeeGivesBack raised RM2.9 million to support underserved families

 

 #ShopeeGivesBack, Shopee’s long-term community initiative, has collectively raised RM2.9 million across two years, through fundraising efforts with over 40 Non-Governmental Organisations (NGOs) to help underprivileged Malaysians in times of need.

#ShopeeGivesBack which launched on 1 May 2020 during the height of the COVID-19 pandemic, uses technology to help the underserved in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.

RM2.1 million came through always-on platform donations as buyers shopped on a daily basis and made informed choices on which causes to donate to via the #ShopeeGivesBack dedicated microsite. 56% of donations raised through this channel went to B40 and community aid NGOs such as Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah. 20% of the funds raised went to NGOs providing medical kits and mobile clinics during floods such as MERCY Malaysia. 14% of the donations assisted partners like UNICEF Malaysia in meeting critical needs of marginalised children and their families in Covid-19. 10% went towards environmental causes such as Zoo Negara, where the funds aid in the annual food, enrichment, and veterinary care of the animals.

RM800,000 was raised during special e-commerce campaigns helping targeted causes: Zoo Negara ticket sales for example raised over RM400,000 for animal welfare whereas over RM200,000 in flood relief funds (including RM100,000 matching contribution from Shopee) helped 1,300 families rebuild their lives after recent floods in Kedah, Kelantan, Selangor, Pahang, Terengganu, Johor, and Negeri Sembilan.

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “Based on the estimates from our key community development NGOs, we would have provided food and essential supplies to over 3,000 families in dire need during the pandemic. Shopee is humbled to be able to obtain the support of our NGO partners and galvanise shoppers on our marketplace to contribute towards long-term sustainability of these communities.”

Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah are #ShopeeGivesBack’s longer-term partner NGOs. These three NGOs raised nearly RM400,000 in food aid, essential needs and household products for B40 families and homes in Kuala Lumpur, Selangor, Perak, Kedah, Sabah and Sarawak.

“Pertubuhan Kasih Neelofa was moved by the kindness of Malaysians to aid the underprivileged communities that have been affected by various unfortunate circumstances. The #ShopeeGivesBack program has provided a platform for generous donors to pledge their support, and we are grateful for the trust Malaysians placed in us to give back to the needy,” said Noor Neelofa Mohd Noor, Founder of Pertubuhan Kasih Neelofa

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Ayam Brand™ Community Care Campaign 2021 Supports Lives, Promotes Health and Sparks Livelihoods of 5 NGOs in Klang Valley

 

Ayam Brand is contributing two months supply of its products including tuna, saba and baked beans for all residents of the three NGOs.

The COVID-19 pandemic is a trying time for all us with charity organisations particularly hard hit as contributions from corporate donors and the public have reduced.

Ayam Brand™, famed for its quality, no preservatives and no added MSG, healthy and convenient canned food, is here for Malaysians with the return of the Ayam Brand Community Care Campaign 2021. Themed #AyamBersamaMu, it promotes healthier lifestyle choices through the 3S concept of the Malaysian Healthy Plate, nurtures livelihoods through the #AyamFutureCreator program while contributing two months’ supply of Ayam Brand products to participating homes. 

Pn Rushda Adiba Ismail, a dietitian from KPJ Damansara Specialist Hospital educating kids and adults on healthy eating habits based on the Malaysian Healthy Plate #SukuSukuSeparuh

This year’s campaign is fully virtual and SOP-compliant for the health and safety of all participants, allowing experts dietitians from KPJ Damansara Specialist Hospital and 18 year old entrepreneur and well-known content creator Arianna Natasha of Arianna Kitchen to interact with children in all states.

It will aid and educate 1,500 children from 32 charity homes nationwide while providing them with more than 230,000 healthy Ayam Brand meals. This includes 172 children from Pusat Jagaan Hajjah Fatimah Abdullah, , Pertubuhan Kebajikan dan Bimbingan At Taqwa, Persatuan Rumah Sayangan, Persatuan Rumah Kanak - Kanak Di Sayangi, and Lighthouse Children Welfare Home Assoc.

According to Ayam Brand™ General Manager Ms Chin Lee Foon, the CSR campaign which is now in its fourteenth year has contributed more than 2 million healthy meals to more than 25,000 people from 539 charity homes and NGOs. 

Ms Chin Lee Foon, Ayam Brand General Manager

“More Malaysians are now focused on healthier lifestyles with many of us enjoy making our own meals. The Ayam Brand team considered this in creating the #AyamBersamaMu campaign so that it is timely, relevant and useful to all participants giving them expert advice on better diets and inspiring them to be future content creators, while providing tangible support of two months’ supply of our products for each participating home. In addition, #AyamFutureCreator participants stand to win a total of RM6,000 in Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) SSPN saving plans,” Ms Chin explains. 

Each participating home has received an #AyamBersamaMu starter kit of kitchen utensils, lighting, and filming accessories as well as Ayam Brand products for their journey towards becoming future creators. The two months’ supply of products include kids’ favourites that are high in protein and rich in Omega-3 namely Ayam Brand Tuna Mild and Spicy, Ayam Brand Saba Deli Natural and Ayam Brand Baked Bean Cheese.

Ayam Brand emphasizes the contribution of its canned fish products as many charity homes lack regular access to fish such as tuna and saba that are a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.

The KPJ Damansara’s Dietetic Services team are providing a virtual workshop on the Malaysian Healthy Plate popularly known as #SukuSukuSeparuh that recommends each daily meal to consist of a quarter protein, a quarter complex carbohydrates and half of fruits and vegetables, in portions based on the individual’s palm, fist and cupped palm size. This easy to visualize guide can be a guide for lifelong healthy eating.

“Prevention is better than cure, we are committed to reaching out to the community and sharing vital health knowledge. Teaching the young about living a healthy life helps to create a healthier nation for the future especially during the pandemic. #SukuSukuSeparuh is easy for children and adults to grasp to follow for a healthier lifestyle,” says Ms Rushda Adiba Ismail, Dietitian at KPJ Damansara Specialist Hospital.

The Ayam Brand Show Us Your Healthy Plate competition saw teams from each home, assembling healthy meals based on #SukuSukuSeparuh guides. The top three teams for each state will receive trophies, certificates of participation and customised lunchboxes. 

e an #AyamFutreCreator with Arianna Natasha, the 18 year old social media entrepreneur as she mentors kids on how to be a content creator as a career

Arianna Natasha, the 18-year-old founder of Arianna Kitchen and self-taught content creator has almost 400,000 Instagram followers proved an excellent mentor for the children through the easily relatable #AyamFutureCreator workshop session.

“I wish there had been a program like this when I started as a content creator. Content creation is hard work that requires skill, patience, and creativity. It can be a good career and the start of an online business for these kids, providing them with livelihood through the #AyamFutureCreator program,” Arianna shares, adding that Ayam Brand sandwiches were among the earliest snacks she learned how to prepare for herself as a child. “It is amazing that I’m working with one of my favourite food brands and get to mentor others.” 

Dishes from Lighthouse Children Welfare Home Assoc (Group B) which won first place in the #SukuSukuSeparuh competition

 

The #AyamFutureCreator competition requires teams of children to create a 1 to 3 minute cooking video using Ayam Brand products, using #SukuSukuSeparuh Malaysian Healthy Plate principles, based on the tutorial by Arianna. The kids will need to film, edit, tag, hashtag and promote the video on social media to hone their skills as content creators. Arianna, the Ayam Brand team and the KPJ Damansara Dietetic team will decide on the winners, who stand to win a total of RM6,000 in PTPTN SSPN saving plans.

“We have not had events since the pandemic began as we follow SOPs closely. The kids have been so excited by the #AyamBersamaMu virtual event. They enjoyed the #SukuSukuSeparuh workshop, even the adults found it very useful for our own meal planning. They loved the #AyamFutureCreator workshop because all of them would like to be famous content creators. Our thanks to Ayam Brand™ for supporting NGOs for many years. We are glad to be selected because the two months’ supply of

products will see us through times like these when donations are scarce. Our thanks to Ayam Brand™ for always being with us and caring for the community,” explains Mrs Norhayati of Pertubuhan Kebajikan dan Bimbingan At Taqwa.

“I need to eat more vegetables, fruits, protein and Omega-3 to be healthy and grow tall and strong. I think I can win the #AyamFutureCreator competition, and start my own business like Kak Ary. Thank you Ayam Brand for helping me become a future creator!” says one of the participants.

To find out more about the #AyamBersamaMu CSR campaign and #AyamFutureCreator program visit https://www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia.

About Ayam Brand

Ayam Brand, a household name in Malaysia and Asia for 129 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’. For the past four consecutive years from 2013 to 2016, Ayam Brand has been ranked in the Top 10 as Malaysia’s most chosen FMCG brands, according to Kantar Worldpanel’s Brand Footprint Study.

For more information on Ayam Brand, please visit www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia

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