#imBAXinAction, Are You? Antabax urges nation to get back in action

COVID-19 pandemic is undoubtedly tough and unprecedented for Malaysians, and the accompanying lockdowns cause many employers to shut down their businesses or individuals to lose jobs.

Globally, the first line of defence for communicable diseases, is to practise good hygiene habits by washing hands frequently, and sanitizing with an alcohol-based hand sanitizer. 

In light of this, Antabax, Malaysia’s number one Halal anti-bacterial personal care brand, introduces #imBAXinAction campaign, short for “I am Back In Action” which aims to rally the nation to come back together in the new normal, stronger.

 

Antabax collaborates with KPJ Healthcare in its #imBAXinAction campaign. The public coming for the vaccination programme at KPJ will receive the Antabax Hand Sanitizer Spray.

“Before the pandemic, Antabax has been actively working with Ministry of Health and private education institutions to educate public on the importance of hand hygiene, through the many years of campaigns such as “Tangan Bersih, Hidup Sihat”, where we are proud to have shown more than two million Malaysians on the correct ways of hand washing.  And when the COVID-19 became a pandemic, hand hygiene becomes more important than ever.  We have seen rising demand of hand washing and hand sanitizing products over the past one and a half years”, says Fiona Huang, Senior Product Manager of Antabax.

 #imBAXinAction campaign will see a series of activations to provide Malaysians the confidence and protection to get back in action under the new normal, by abiding to the Standard Operating Procedures (SOP) as outlined by the authorities. The campaign will be featuring Malaysia’s home-grown hijab rapper, Noor Ayu Fatini, better known as Bunga, with her interactive engagement through arts and music, educating public on the importance of practising SOP. 

As part of the brand efforts to protect the nation, #imBAXinAction will also be supporting the National COVID-19 Immunisation Programme, the largest in the history of our country, through the distribution of Antabax Hand Sanitizer Spray to the public after their vaccinations.  The brand will be collaborating with Malaysia’s leading provider of private healthcare services, KPJ Healthcare Berhad (“KPJ” or “the Group”) in supporting this initiative. The distribution is taking place at four (4) of the Group’s specialist hospitals, namely KPJ Tawakkal KL, KPJ Selangor, KPJ Ampang Puteri and KPJ Damansara from June 23, 2021 onwards.  Similarly, the hand sanitizer spray will also be made available to Sunway Putra Mall for public who receive their vaccination at the nearby Putra World Trade Centre (PWTC), KL.

 

 

“We are honoured to be able to collaborate with multiple parties for this campaign, in contributing to our country.  With the sponsorship of Antabax products, we aim to continue touching thousands of lives and millions in livelihoods during this challenging time”, adds Fiona. Commenting on the collaboration, KPJ Healthcare’s Chief Corporate Officer, Puan Ariesza Noor said, “We are moving in high gear, supporting the Government’s efforts to safeguard the health of Malaysians especially through COVID-19 screening and vaccination. Our collaboration with Antabax complements the Group’s initiatives.  KPJ runs Pusat Pemberian Vaksin (PPV) located at the Group’s hospitals, as well as participates in the PPV Mega at Kuala Lumpur Convention Centre (KL Convec). We are positive about our collaboration with Antabax and are committed to the same goals of safeguarding the health of Malaysians.”

 In addition to the brand support on the vaccination initiative, there will be also be a host of social media contests rewarding fans with Shopee vouchers throughout the campaign period.  Be part of #imBAXinAction and find out more on the latest campaigns and initiatives by visiting Antabax official Facebook or Instagram page.

#imBAXinAction -Tips to Keep Yourself Protected: 

1. Wash hands frequently –with soap and water for at least 20 seconds or use hand sanitizer
2. Wear a mask – that fits snugly over the face, covering your nose, mouth as well as chin with the coloured side of the mask to face outside
3. Get vaccinated – to reduce the risk of being infected
4. Practice social distancing – maintain at least 1-metre distance between yourself and others

 

About Antabax

Antabax, established in 2004, is a leading Malaysian anti-bacterial personal care brand. Specially formulated with Derma Protect Technology, its products contain Micro Moisture

Serum with skin vitamins, leaving skin smoother and healthier while keeping one protected from infection causing germs.  The products are dermatologically tested, in which the range includes shower cream, hand soap, bar soap, hand sanitizer and cleansing wipes in a series of contemporary fragrances to suit every mood.

 

The award-winning halal certified brand is also known for its commitment and care towards building more active and hygienic communities.  Fuelled by innovation, Antabax’s vision is to make quality health and hygiene products within the reach of all, building good habits that will last a lifetime.

 

Over the past years, Antabax has worked closely with the Ministry of Health and private education institutions on hygiene related campaigns.  Antabax has hosted campaigns, believed to be among the largest public-private hand hygiene campaigns ever taken in the nation with the purpose of reducing hand-borne communicable diseases and preparing the nation ahead of possible epidemics.

 

Antabax is also recognized and acknowledged among consumers and the industry, receiving a slew of awards and accolades, such as The BrandLaureate, The Star Outstanding Business Award, Sin Chew Business Excellence Award, Asia Responsible Entrepreneurship Award, Watsons HWB Awards, among others.

 

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Looking for personal wash range products? Check out Dettol Relaunches Its Personal Wash Range

Busy lifestyle didn't strop me from doing things I love. Nothing makes a mother more proud than to watch her kids grow up.  Many mums like me are also concerned of kids grow, yeah we know that kids do explore more of the world and face risk of exposure to more germs.

Hearing mums’ concerns, Dettol, the world’s No. 1 germ protection brand^** has relaunched the whole personal wash range of products recently to protect all Malaysian families from 100 types of harmful germs.  Dettol ‘ProFresh’ is formulated to provide ‘12 hours odour protection’ and to ensure all day freshness, even in Malaysia’s hot and humid weather.  Dettol ‘ProSkin’ provides ‘8 hours moisturising’ to keep the whole family’s skin protected, which is often compromised when exposed to harmful environment, such as strong sun rays or continuous air conditioning.

Launched over 80 years ago, Dettol has been the leader in germ protection and an active partner of all mothers who want to protect their families.  Having committed to improve the health of families through better hygiene, the brand consistently innovates solutions to fight evolving germs in our environment, thus enhancing the quality and efficacy of its products to safeguard consumers’ wellbeing.  No wonder it has earned the trust of mothers worldwide to help her family members maintain good hygiene, which is essential for good health.

Particularly in Malaysia, Dettol has been the No. 1 germ protection brand over the years. As the brand continues on its journey to find the right germ protection solution for Malaysian families, Dettol has identified different needs in personal wash, which largely narrows down to ‘odour protection’ and ‘skin protection’.

“We take shower to keep our body clean.  But beyond this basic need, there are more advanced and versatile needs, which depends a lot on the family’s lifestyle.   Particularly for Malaysian families, their needs largely come down to 2 requirements: ‘odour protection’ that is mainly associated with odour causing germs in sweat, which prevails in hot tropical weather; and ‘skin protection’ that keeps skin healthy and well moisturised -- a constant challenge here due to higher exposure to sunlight and humidity, causing dust and germs to stick to the skin.   The new Dettol personal wash is designed to provide ‘protection from 100 harmful germs’ to address to both needs. ‘ProFresh’ is developed to control odour causing germs and provide 12 hours of odour protection, and ‘ProSkin’ focuses on healthy skin, giving 8 hours moisturisation. Both platforms are dermatologically tested and proven to be suitable for everyday use for families,” explained Kim Minyoung, Marketing Manager of Dettol Malaysia and Singapore.

Dr. Steven Chow, Senior Consultant Dermatologist explained that, mothers today are cautious about maintaining body hygiene and healthy skin of the family.

“Kids love playing outdoors, and while mothers are very happy to see them being active and having so much fun, they do worry at the invisible germs that may be clinging on to them. Not to mention the smell! There is nothing quite as overpowering as the odour when your sweaty children come home from physical activities at school. Effective germ protection body wash in the bathroom is the solution for the whole family! As kids’ skin is vulnerable, dermatologically tested solutions are important” said Dr. Steven.

He highlighted that many people have the misconception that sweating causes body odour, especially.

“Sweat itself actually does not smell. Rather, it is the germs in the sweat that react chemically to produce odour by breaking down the sweat molecules into acids. Hence, it is important to remove the source of germs on the surface of the skin with specialised products, rather than simply clean with any regular product. This not only ensures that you and your family smell fresh all day, but also helps to improve your overall health,” he pointed out.

Keep the whole family hygienic and protected from germs, while they lead a healthy and active lifestyle! Now you know that there's this range to choose from, check the Dettol personal wash range comes in five uplifting variants, namely Cool, Lasting Fresh, Re-energize, Fresh, and Skincare. Retailing at major supermarkets and pharmacies nationwide, each variant is available in 250ml bottle at the price of RM6.90, 500ml bottles at RM12.46, 950ml bottles at RM20.25, and the 900ml refill pack at RM15.67.

^*34.1% (1.97 mil) Malaysian households across Peninsular Malaysia have purchased any Dettol Personal Wash (Liquid + Bar + Hand Soap) over the past 12 months. Source: Kantar Worldpanel Malaysia

^**based on information reported by Nielsen through its Scan Track, Market Track and Retail Index Services for the Germ Protection category market (Reckitt Benckiser defined) for the 52-week period ending March 2017, for the total grocery market

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Dettol's new range: Dettol Deep Cleanse range

When it comes to children's well being, mothers leave nothing up to chance. Being a mom of two boys I know the important to protect beloved families, especially in maintaining skin health. 

Now's it's even easier with the latest innovation from Dettol - the Dettol Deep Cleanse range!

Dettol's newest product innovation provides not only germ protection but also skin benefits

 Dettol launches its latest variant to provide skin protection by cleaning deep into the pores.

"We live in this environment that exposes our skin to dirt, durst, grime, sweat, pollution as well as evolving germs which may lead to potential skin problems. Thus, Dettol's latest innovation contains exfoliants to help remove the dead skin cells for deep cleansing which promotes skin health," said Kim Minyoung, Category Marketing Manager of RB Malaysia and Singapore in her speech during the launch.

 At the launch I get to tried the product and before and after tested shows the results of my skin's moisture. The refreshing fragrant formula that cleanse deep into skin pores for better bathing experience.

Available in both body wash and bar soap, the Dettol Deep Cleanse range contains 100% natural apricot micro-scrubbing beads for satisfying exfoliation of dead skin cells, having complexion bright and renewed. As the formula removes grime, pollutants and germs throughout from skin, families will also enjoy its lasting fruity fragrance.

 Dermatologists are agree that focusing on skin health goes a long way in enhancing an individual's confidence and maintaining the entire family's wellbeing.

 

Nana Mahazan, a celebrity that relies on Dettol Deep Cleanse for herself and her family's skin health. After a long day at work, she looks forward to stepping into a hot shower to cleanse and exfoliate with the rich, sweet - smelling formula. Her skin instantly feels cleaner; her senses awakened. 

The TV hosts and mother of 2 priorities on the wellbeing and health of her husband, Raqeem Brian, and two children, Aaqib and Althea. She knows that Dettol Deep Cleanse can help her to keep the family thoroughly clean and protected with healthy skin. 

Skin deep cleansing is also important to those who are in their teens, associated with many biological changes that they face. Teen's skin often turns sensitive and keeping their skin in best condition comes as a challenge. 

Teenage social media celebrity Nur Aisyah binti Mohd Razip, better known as Cupcake Aisyah, has rave reviews about Dettol Deep Cleanse. She loves the outdoors, but is aware that her body is exposed to bacteria and other skin irritants. 

"My mum is especially worried about my skin health, always reminding me to take good care of it. I do agree with her. I'm at a stage when I want to make the most of everyday to improve myself, whether it is physically, emotionally and socially. Having irritated skin would affect my physical health and be heard on my self-esteem," said the cheerful 17 year old. 

"With pollutants and bacteria in our environment, mothers should encourage deep cleansing among their family members, to reduce the chances to skin irritations. The removal of dead skin cells via exfoliation also enhances the clarify of complexion and skin health," explained Dr. Abrizah Ousman, Dermatologist and Aesthetic Physican who was also at the product launch. 

Better skin health protection is now accessible to everyone.

The Dettol Deep Cleanse Body Wash is available at all major pharmacies and supermarkets.

The size choices include 225ml at RM6.90 and 850ml at RM20.25. 

The 800ml refill pack is priced at RM15.67. 

Alternatively, the Dettol Deep Cleanse Bar Soaps retails at RM10.45 

for 105g (comes in pack of 3+1).

 

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Dining and shopping on this CNY

It's been a busy day for me, dining with my sister-in-law in a nearby restaurant of my sister's apartment very sad to say the restaurant doesn't care much of their pipe system. The water pipe is obviously broken and no proper tap for it to close. I almost got my finger cut trying to close the running water tap.

Talking of shopping, we went to nearby mall which I wrote in my other blog post. We didn't shop anything as we wanted to have lunch first that's how we end up going to near my sister's apartment to eat rather than eat there because they do not have any food outlet.

About hygiene restroom also need to say that the SS18 Shell Petrol Station has broken door locked. Which mean I get into the restroom I cannot lock the door at all. So what can I do? I locked the main door of the ladies restroom so that nobody can get in. That's the only option I can do, else I don't feel I have the privacy because the restroom door on the inside has damage locks that cannot lock the door at all.

Busy day as after going to the restroom, head on to fetch my eldest son from school. Now he's at tuition centre, he will be having class until 9pm tonight. 

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